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Born out of a desire to deliver a top quality, bespoke personal training experience, our ethos is that everyone has the right to feel confident when working out. Our goal is to create an environment where our clients feel empowered, motivated and valued. If you're here to improve yourself, then we're here to applaud and encourage you.

Unlike big box gyms, you will never arrive to an overcrowded space. Our personal training sessions are scheduled to ensure that we can GUARANTEE equipment availability. A private space with a real sense of acceptance and belonging.


So whether you're an absolute beginner (in which case you may find our FAQ's section helpful), super experienced, or somewhere inbetween.....welcome.

If you have any questions about us, about our personal trainers please don't hesitate to contact us. We'd be more than happy to help you.



We've carefully planned our facility to ensure that the space is fully equipped to provide you with an invigorating and highly productive workout. The training space is made up of 3 areas:


Complete with power rack, squat rack and bench press for those heavier lifts. We've plenty of plates and Olympic weights to ensure you're never hanging around waiting for someone else to free up the equipment. Of course you can expect to see cables, pull up/dip station, barbells and dumbbells (1 - 45kg). We also have a prowler run and sled for whole body conditioning.


No treadmills here! We are keen that our main cardio area should be challenging and keep your interest. Burn those calories on our Concept 2 machines; ski erg, bike erg and rowers. Here you will also find kettlebells, battle ropes, suspension trainer, slam balls, Swedish wall ladder & air bike. 



We have a private, walled off training space at the back of our studio. Try tyre flips, battle ropes, sledgehammers, wall balls and more all in the great outdoors.

What we offer

What we offer

Personal Training

Our carefully designed, private training facility is the perfect place to work alongside a personal trainer to achieve your goals. All sessions are scheduled to ensure that you will never experience a crowded training space, meaning any equipment required for your session will always be available to you. Our personal trainers all share our ethos, our love of the fitness industry, a desire to deliver you with the best possible experience and a commitment to continued learning and ongoing personal development.


To book a session or to find out more information please use the Contact us form or contact one of our personal trainers directly in The Team section.

Sessions from £45p/h based on a block booking.

Some of our trainers offer partner 2 to 1 personal training for an additional cost. Please get in touch for more information.

Small group - 30 mins

6-person 30-minute small group sessions. 

Bodyweight, dumbbell and cardio focus suitable for all fitness levels.

Sessions run Monday - Thursday 6:20 pm and 7pm

6 week blocks £45 (£7.50 per session).

Contact to see current availability

Hidden Strength Hangouts

We are delighted to be able to offer our new 'Hidden Strength Hangout' sessions suitable for 13-18 year-olds. A great way to enjoy a birthday, celebrate exams, try weights with your friends...

Option 1 - £275

  • Exclusive hire of Hidden Strength Studio for groups of up to 6.

  • 90 mins coaching on your chosen lifts*, and cool down - led by 2 qualified personal trainers. (*to be pre-selected from a list)

  • 30 mins hangout making use of the air hockey table, electronic darts and weather permitting, basketball, swing ball, battle ropes and sled. 

  • You are welcome to bring/order your own food for this part of the session

Option 2 - £225

  • Exclusive hire of Hidden Strength Studio for groups of up to 6.

  • 60 mins of exercise and physical challenges/games led by two qualified Personal Trainers.

  • 30 mins hangout making use of the air hockey table, electronic darts and weather permitting, basketball, swing ball, battle ropes and sled. 

  • You are welcome to bring/order your own food for this part of the session

Email: for enquiries.

The Team

The Team

Joe Couley - Owner

Fat loss and muscle building.

Personalised Training plans.

Experienced with all levels of fitness.

Nutritional/supplementation advice.

Consultation available.


Katie Cooksey

Katie Cooksey Hidden Strength Personal Trainer
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With over 15 years of coaching experience, I’ve now transferred my skills & love of fitness to personal training.


I can help you with strength & muscle building, weight management, increasing fitness levels and  body confidence. I also have EDS & therefore have experience of working with exercise adaptions & reducing risk.


I'm an advocate for establishing an enjoyable & sustainable lifestyle where clients feel motivated and less restricted.

Mark Meldrum

Mark Meldrum Hidden Strength Personal Trainer
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I am a Functional Range Conditioning Mobility Specialist (FRCms) as well as a personal trainer, so whether your goal is to move better, lose weight, build muscle, overcome injury or increase fitness, I can help.

I have been Vegan for 3 years and was vegetarian for 4 years before that. This is an area I specialise in as most people get confused by how to build strength and muscle whilst living  on a plant based diet.

See website for rates.

Samantha Watt

Sam profile.jpg
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I am a L3 personal trainer who has a passion for everything health and fitness. Lifting weights changed my life and allowed me to overcome things I didn't think possible. 

I'd love to help you become the strongest version of yourself and grow together.

Paul Gregson

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As well as being a Personal Trainer, I have coached MMA, Muay Thai (Thai Boxing) and Boxing for 7 years. This, added to my back ground in Rugby and American Football means I have experience in a wide range of gym based training - Everything from training to gain strength and size, to weight loss and fitness. So no matter what your goal is I'll be able to help.


On top of 60 minute personal training sessions I offer shorter 'boxing blast' sessions where you can learn to box while getting fit with 1 to 1 pad work.


Jack Laurie


Lead Sport Rehabilitator

Having been practicing since 2015, I have experience of working in elite level Rugby Union with Castleford Tigers R.L.F.C. and Leicester Tigers before moving into private practice and setting up J.L. Sports Injury Services in 2017.

I specialise in injury diagnosis, treatment (including Sports Massage), rehabilitation and prevention!

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Contact Us

Hidden Strength, Lansdowne Court, Gosforth, Newcastle, NE3 1HR         

You'll find us hidden away behind Gosforth Hotel Pub on Gosforth High Street. If you require further directions please get in touch. 

If you would like to arrange a consultation please contact us using the form below or email

Please include your availability (days and times) and fitness goals.

Thanks! Message sent.

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